The first version of Game Boy shipped with the puzzle game Tetris, Alexey Pajitnov's block-stacking classic. Players brought Game Boy to school, to summer camp, and to the back seat of the family automobile. Video games to this point were played either on a cabinet game in an arcade or on a home console attached to a television. The unit's small size made it highly portable, just the right size to fix in a backpack or jacket pocket.
Game Boy was lightweight with a built-in screen, controls, and speaker. Nintendo's system, however, was a resounding success. Nintendo wasn't the first game company to produce a handheld system with this capability Milton Bradley released the handheld Microvision a decade earlier and had only limited financial success due to poor graphics and limited game titles.
By the late 1980s, this cartridge model was the standard in the console market, but not with handheld electronic games. Cartridge-based systems, such as NES and Game Boy, offered consumers (and manufacturers) the advantage of an infinitely expandable library of game titles via interchangeable game cartridges. The system sold more than sixty million units during a decade-long production run.įollowing the incredible success of NES, Nintendo released the cartridge-based handheld Game Boy in 1989. and The Legend of Zelda, captivated video-game players in Asian and North American markets alike. Popular NES game titles, such as Super Mario Bros.
Gaming hardware was (and still is) the cornerstone of the interactive entertainment industry, but it is the games, stored on external media, that lead to sales and market share. Nintendo scored a huge hit with the 1985 release of Nintendo Entertainment System (NES), a home video-game console that delivered a fun, high-quality gaming experience and made the Nintendo brand dominant during the late 1980s and beyond. The innovative Nintendo Game Boy transformed the electronic games market by popularizing handheld gaming.
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